This marks a first in the French Internet landscape. For the first time, an event dedicated to the creator economy, that is, the economy emerging from online creation: Paris Creator Week. In its inaugural edition, the event brings together content creators, platforms, brands, agencies—in short, all the stakeholders shaping the web economy. Inoxtag, Joyca, Crazy Sally, Hugo Décrypte, Amixem, AnnaRvr... 200 speakers and 80 partners are expected to participate in two days of conferences, panel discussions, and conversations to explore the challenges and future of the web ecosystem. The era of YouTubers filming in their bedrooms seems a distant memory.

Content Creators: Key Economic Players

Content creators have become pivotal figures in the marketing industry. The creator economy is now an essential sector, generating a staggering $250 billion worldwide through revenues from platforms and brand collaborations. Internet creation is no longer just a space for creativity and online entertainment but is reshaping marketing practices and consumption patterns.